Before answering this question, you must understand the meaning of mobile web.
Most of the people nowadays carry smart phones. These phones have a number of applications out of which one is to explore internet. Instead of browsing the web through computer, such geeks use mobile to search for any website. However, not every website is responsive. Not every website is made for the mobile phone. The small screen and small resolution actually makes it impossible for the desktop websites to work on mobile.
Therefore, to attract customers in making them browse their site, people make websites that can be read perfectly even with the help of mobile device.
Do you really think it is worth your time and business?
The simplest answer to this question is yes as mobile marketing is one of the simplest and the best way to grab people’s attention.
More and more people are using their mobile phones to browse internet. With the increasing use of smartphones and iPhones, the data charges have gone typically down with the 3G and 4G browsing speed. Hence, people are more connected through mobile phones throughout the world.
Statistically speaking, over 42 million people in Europe and the USA use web. You can find 4 times the phones in the hands of the people than the normal desktops. So you can now understand that the market for mobile phones is quite big.